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Author: Louis Victor

"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.

Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.

Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives.

People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s.

Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations.

People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don't "buy" a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers' expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario.

To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul.

The New York Times said it best in a recent article, "Companies can't Buy Love with Bargains" Building brand loyalty is more than just hyping the consumer into buying a product, it's gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building.

Anyone could hype a brand for short term gains but that doesn't accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn't flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins.

So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.


 

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The Power of Articlesaur Article Directory

The power of Articlesaur is its ability to gain exposure and promote its writers. At present, we have Forty-One general subjects covering a very wide range of subjects. This means that, as a writer, you are assured of finding a home for your articles. As a publisher, it means that you will find the material you are looking for.

The key to the process begins with quality writers and the volume and quality of article submissions that come in each day. This means that there is always fresh and original content to meet the needs of any publisher. This will in turn mean more publishers coming to Articlesaur.com to find their material and in turn greater exposure for the writers.

This is a win-win situation for both the publishers and the writers. For the writers, you will find that there is no cost to you to set up an account or to submit your articles. After creating an account, you will find that with each article you submit, your website will gain exposure and additional links to it. This will help you rank higher on any of the search engines.

You will also find that, since your name is attached to the article when it is published, you will become known as an expert in the subject you write on. This will translate into more business for your website and it will increase the amount of money you are able to make. When people see your name over and over they begin to look at you as an expert and someone they can trust. People will buy products and services more often from people they trust.

The power of this article directory is in what it can do for the writer in its ability to target your audience. This is because of the simple fact that the publishers that are looking at your articles are interested in what you have to say. They, in turn, provide an audience for your articles on their websites and newsletters and the people that read them are also people that are specifically looking for what you have to offer. This is something that you cannot get through any other medium.

With ads, you are never sure who is looking at them and how many simply go past them because they were not interested in what you are selling. If you write an article on a particular kind of dog and submit your article to Articlesaur.com it will be published by people interested in that type of dog. Then your article will be read by people that are interested in that type of dog. They will go to your website and look at your product or service and spend their hard-earned money with you.

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