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Make The Most Of Valentine's Day Roses

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Author: Wesley Berry, AAF

Make The Most Of Valentine's Day Roses
Copyright © 2007-2008 Wesley Berry, AAF


One of the top gifts given on Valentine's Day is a beautiful bouquet or arrangement of long-stemmed roses. But, if you've purchased roses on Valentine's Day as well as other days of the year, you may have noticed that they're a bit more costly in February than at other times. Although you may find the increased price frustrating, there really are some very good reasons for the higher cost.

The chief reason for the higher prices is the simple law of supply and demand. Valentine's Day is the top-selling day for long-stemmed roses in America, and it takes the sacrifice of several rosebuds to create just one long-stemmed rose. Then, of course, there's the fact that Valentine's Day falls right after another high-demand day-Christmas. After all the Christmas orders for red roses are filled, it takes growers 50-70 days to grow enough roses to cover Valentine's Day orders. Unfortunately, they're forced to do so during some of the worst growing months. Winter is a time of fewer hours of the sunlight that is so crucial to good growth. And, since energy costs are higher, it costs more to produce the roses. To top it all off, winter weather sometimes makes it hard to deliver the roses in a timely manner, so extreme (and costly!) measures may be required. And, of course, with higher order numbers, florists must hire extra help to meet the demands.

So, knowing how much your special someone paid for those Valentine's Day roses that were delivered to you, you'll want to make them last as long as you possibly can. Here are a few easy steps you can take to ensure your roses last for days and days:

  • Remove the plastic water tubes from the rose stems before you arrange them.

  • Cut off any leaves that will fall below the water line, but be careful not to scrape the green bark on the stem.

  • Cut one or two inches off the end of each stem using a sharp knife.

  • Once you've cut the stems, place the roses into a vase of clean water mixed with flower food.

  • Be sure to look at the water in the vase every day. Keep the vase full of clean, fresh water mixed with flower food. Replace the water solution if it becomes cloudy.

  • Don't place your roses in areas where they'll be subjected to drafts or direct sun.

    Your Valentine's Day roses and the memories you'll cherish for years to come are well worth the extra money spent. And, with just a little effort, you can keep them fresh and beautiful for days.



    About The Author:
    Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a major sponsor of local-library.com and Localschoolfinder.com, Wesley Berry has worked hard on behalf of improving literacy. Visit Wesley Berry Flowers on the web at www.800wesleys.com.



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