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Quick checklist – before sending out your email campaign
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Author: Brian Peterson 1. Content
· Does your subject line explain the email's purpose
and the offer?
· Does your subject line have less than or equal to 50
characters including spaces?
· Is the content readable under all e-mail circumstances
- browsers, mailboxes, operating systems, hand-held
devices, etc.?
· Does your content provide requisite information about
the offer/info?
· Is your content personalized?
· Does your content have a call-to-action message?
· Do all images have descriptive alt tags?
2. Design
· Is the message visually optimized?
· Are images strategically placed to move the eye toward
the call to action?
· Does the email's layout support the brand?
· Does it carry a consistent brand message through the
entire user flow?
· Does the template fit correctly in the preview pane?
3. CAN SPAM compliance
· Does your message contain a link to the web version?
· Does it have a working opt-out/unsubscribe link?
· Have you provided company name and physical address?
· Have you mentioned recipient's e-mail address?
· Does it have a link to preference-update page?
· Does the message have working "contact us"
link or phone number?
4. Spam checking
· Is your content spam-checked?
· Is your HTML coding tested?
· Have you checked your domain name and IP address in
the major blacklists?
5. List and usage
· Do you have correct and updated email addresses in
your list?
· Does your list have correct contact details and names
for personalized messages?
· If you have a third-party list rental strategy, then
have you meticulously defined your target profile to get
most suitable prospects?
· Do you have opt-in lists?
After checking your message for all these parameters, do a test run on a sample target audience and tweak your message further based on your findings. In today's clutter and spam-flooded mailboxes, it is imperative for you to follow all the above-mentioned processes to reach effectively to your customers and prospects. All the best!
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